What I do

Urban storytelling

Nice to meet you! My name is Michelle Gulickx, and I am specialised in urban storytelling: strategy and concept development for the architecture, urban planning, real estate, arts and heritage sectors. Strategically driven and forward-thinking, I am always on the lookout for new narrative forms and creative solutions.


I have 10+ years of experience in content creation, curating and concept development. I have degrees in contemporary art and arts policy and management, and have specialised in supervising multidisciplinary, creative teams.


  • Content and communications strategy
  • Concept development
  • Copywriting
  • Audio and video coordination
  • PR and business development
  • Placemaking